Reports & Research
RCS Property Group produces independent research exploring economic, social and business trends across the UK.
Combining industry experience, research and national data, our reports examine property, employment, generational change and business strategy.
Supporting organisations with evidence led insight.
The Midlands Gen Z Report 2026
Housing, Employment, Parenthood, Politics & Community
Understanding Generation Z attitudes towards housing, employment, parenthood, politics and community. This independent research report combines Midlands focus group findings with national data to explore the economic and social trends shaping the future UK workforce.
Frequently Asked Questions
Find answers about RCS Property Group research reports, data sources and future publications.
The Midlands Gen Z Report 2026 is an independent research report exploring Generation Z attitudes towards housing, employment, parenthood, politics and community in the UK.
The report combines Midlands focus group research with national data from organisations including the Office for National Statistics, Resolution Foundation, UK Finance and wider published research.
The report is designed for employers, business leaders, policymakers, housing professionals and organisations seeking to understand the next generation entering adulthood and the workforce.
Organisations can use the findings to better understand generational change, workforce challenges, housing trends and wider social factors influencing employees, customers and communities.
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